Strategy Director · London, UK · Open to Opportunities
Hasan Tazdid
Current
Strategy Director — brand strategy, creative direction, and content marketing across fashion, luxury, and consumer categories.
Education
MA International Fashion Business & Luxury Brand Management
University of East London, 2025–Present
Recognition
Commward · Muse Gold
Cannes Lions–affiliated award and international Gold for BMW Bangladesh — An Artistic Ode.
A strategy director working at the intersection of fashion, luxury, culture, and communication — based in London, studying at UEL while building brands, launching startups, and writing original research.
Started in Kurigram, Bangladesh — self-taught through illustration, poster-making, and a relentless curiosity about how things communicate. Discovered marketing as design and psychology fused together at Army Institute of Business Administration.
Built a career spanning strategy, creative direction, and content — most formatively at COdesign, one of Bangladesh's most decorated design companies, leading campaigns for BMW, Apple, Bentley, Ford, Bata, Aarong, UNICEF, Burger King, Montblanc, and many of the world's most storied brands. Later at Jarvis, Verce, Dependopolis, and The Wider Collective. Now in London completing an MA in International Fashion Business & Luxury Brand Management at UEL.
Alongside client work, I write original research reports on luxury, fashion, and consumer behaviour. I've pitched startups at Y Combinator, TechCrunch Disrupt, SXSW, and NatWest. I enter Cannes Young Lions, Clio, D&AD, Dubai Lynx — to keep strategy sharp when there's no brief to hide behind.
Apr – Sep 2025
Jarvis
Dhaka · On-site
Strategy Manager
Research-led strategy and campaign planning for Chevron, Herfy, Seven Rings Cement, Domino's Pizza, Galitos, and Link3 ISP — translating audience insight into creative briefs, media activation plans, and measurable KPI frameworks.
Oct 2024 – Present
WYGetArts
Remote
Executive Planning Director
Led visual brand identity and creative systems — logo development, style guides, Instagram grid design, and content frameworks. Associated with Creative Content Marketing Landscape UK industry report.
Jul – Dec 2024
Dependopolis
London · Remote
Strategy Director
Senior lead for brand and growth strategy — digital transformation playbooks, GTM roadmaps, and multi-channel content pipelines for small-to-mid clients.
Mar 2024 – Jun 2025
Verce
Dhaka · On-site
Strategy Lead
Defined strategic roadmaps and experience audits for Reli Group, DAMAC, and EMAAR — aligning product, comms, and digital touchpoints to brand purpose.
Jan 2024 – Feb 2025
The Wider Collective
Part-time
Content Strategist
Designed end-to-end content strategies and editorial systems for GenderGP and ElevatePay — content pillars, monthly calendars, briefs, and measurement plans.
2021 – 2024
COdesign
Dhaka · On-site
Senior Brand Strategist & Creative Lead
One of Bangladesh's most decorated bespoke design companies. Led strategy and creative direction across luxury automotive, global FMCG, international fashion, and premium lifestyle — winning multiple international awards.
01
BMW Bangladesh · COdesign
BMW i7 grille shaped to mirror Shaheed Minar contours for Mother Language Day. 558K reach. Zero paid media. Two international awards.
02
Brand Design · COdesign
Custom typography with a tilted rhombus embedded in E and O — functioning as structural design element and architectural brand symbol.
03
BMW Bangladesh · COdesign
Stage concepts for the BMW 735i launch designed on extremely short notice using early Midjourney AI for rapid premium-quality ideation.
04
Rangs Group · COdesign
Bilingual logo incorporating Bangla and English initials — unifying legacy and forward ambition across diverse business ventures.
05
BRAC Bank · COdesign
A 60-second 6-scene film for micro-loans for farmers — 5% interest, no collateral, disaster insurance. Full script and storyboard.
06
Omera LPG · COdesign
Clutter-breaking Victory Day content for a gas brand — owning the Eternal Flame symbol no other brand was claiming.
07
Mercedes-Benz · COdesign
A real-world Alpona-style mural campaign — turning a luxury car brand's New Year communication into public art.
08
Qrius · COdesign
A serialised social content series using the Qrius logomark as the connecting thread across diverse lifestyle verticals.
09
Judith Leiber NY · COdesign
Concept-driven luxury photoshoot for Judith Leiber NY's signature clutch bags — designed as a thumb-stopping 9×9 Instagram grid centrepiece.
10
bKash · COdesign
Nationwide DPS campaign rooted in authentic user stories from 64 districts, featuring an augmented reality newspaper ad innovation.
11
Bangladesh Auto Industries
Named and designed Bangladesh's first homegrown EV brand. Full brand architecture: Phantom White, Electric Mango, Volt Black.
12
Eastern Bank Limited
"Freedom, as simple as it gets." Strategic campaign for EBL's SkyBanking app targeting 18–35 year-old digital-first Bangladeshis.
13
COdesign — Internal
Transformed COdesign's logo into a storytelling machine. Won A' Design Award (Silver). Set a new global benchmark for dynamic branding.
14
Bata · COdesign
Turning a retail festival into a full cultural celebration. Street-style shoots, influencer challenges, city-wide activations. We built our own hype culture.
15
Amisheè · COdesign
Challenging beauty norms — emotional storytelling addressing cancer stigma, positioning Amisheè as a socially conscious luxury jewellery brand.
Cannes Young Lions
IKEA
Purpose-driven campaign addressing end-of-life care — the brief answered by the product itself, not by messaging around it.
Dubai Lynx Grand Prix
Porsche
60-year design lineage framed as defiance — every unchanged feature not as nostalgia but as a deliberate refusal to adapt.
Effie Awards — APAC Luxury
Montblanc Legend Red
Colour as the entire strategic platform — owned with conviction until it becomes a brand signal that operates before a word is read.
Clio Awards 2024
Ritz-Carlton Yacht Collection
Ultra-luxury at sea — communicating that this is not a cruise ship, and that distinction is everything. Brevity and restraint as the only register.
D&AD Awards
Cartier
Creative work built around legacy, craft, and the kind of meaning that cannot be manufactured — or accelerated.
Spikes Asia
Spotify
The most listened-to music is the music we never share with anyone. Connecting Spotify to the moments people can't find words for.
The One Show 2025
Moleskine
Blank ads. Bare billboards. 30 days of silence. "Not empty. The Moleskine." Restraint as craft. Silence as strategy.
Miami Ad School Spec
Apple Vision Pro
"The World, Rebuilt for Your Eyes." Six fully executed campaign extensions — Gaming, Movies, Work, Video calls, Creativity, Memory.
Berkeley SkyDeck
NeuralGrid
Deep tech pitch built around the convergence of AI and energy infrastructure — compounds over a decade rather than disrupts in a quarter.
Hult Incubator & Y Combinator · Apr 2026
Circular Economy Fashion
A premium fashion business built around longevity, traceability, and intentional demand. Blockchain-backed supply chain transparency, repair and return programme, and narrative-driven brand building.
TechCrunch Disrupt · Startup World Cup SF · Feb 2026
AI Health Communication Platform
An AI-powered platform that transforms any clinical document into a version the patient can actually understand — personalised to literacy level, language, and cognitive profile. B2B SaaS.
SXSW Austin & London · 2026
Orbital AI Navigation
Builds the orbital OS — an onboard AI inference chip enabling satellites to autonomously manoeuvre, avoid debris, and coordinate within constellations without real-time ground uplink commands.
Slush Demo Day · 2022
Food Infrastructure & Cold Chain
Builds the missing infrastructure between African farmers and the people who need their food. Solar-powered NourishHubs, mobile marketplace, microloans, real-time food data for governments. Not charity — plumbing.
NatWest Accelerator 2026 · SXSW 2026 · Patent GB 2509873.6
Urban Geothermal Energy + AI
AI-driven geothermal energy unlocking urban heat without traditional drilling — using abandoned mine workings, AI subsurface modelling, and closed-loop thermal systems. £4.2M seed round. Patent GB 2509873.6 filed.
L'Oréal Brandstorm 2024
AI Skincare Platform
An intelligent skin operating system that learns, adapts, and prescribes — positioning L'Oréal at the frontier of beauty intelligence.
April 2026
2026 Luxury Research Report
How the most powerful luxury houses are growing not because they adapted to new marketing rules, but because they refused. 50+ maisons, 1,800 UK luxury buyer surveys, 160 HNW depth interviews, 24 months of global resale price tracking.
April 2026
2026 British Fashion Research Report
How the most culturally significant British fashion brands are winning without playing by industry rules. 2,200 UK adults, 480 Gen Z depth interviews across five cities, 60+ campaigns analysed.
April 2026
2026 Consumer Goods Report
The brands winning in the most ordinary product categories find the profound human truth buried in the mundane. 80+ campaigns, 2,600 UK adults, 340 in-home ethnographic sessions.
February 2026
Field Report · Co-authored with Claude
How AI is not replacing the creative class — it is radically rewriting the contract between imagination and execution. A field report from the front lines of the most consequential disruption since the printing press.
February 2026
Brand Strategy Case Study
A deep-dive into Jacquemus — how a Provençal sensibility built a global brand without compromising its singular, personal point of view.
October 2025
Market Expansion Analysis
Strategic analysis of Marks & Spencer's international expansion history — where it went wrong, what it got right, and what credible international growth looks like in 2025 and beyond.
2026
Industry Report · WYGetArts
Tracking creative content marketing strategies and cultural forces shaping how British brands build meaning and commercial value in 2026.
September 2025
Brand & Retail Analysis
How a functional Danish weather brand was transformed into a desirable lifestyle brand through design conviction, restrained communication, and a very specific point of view about the world.
2024 — Cannes Lions Affiliated
BMW Bangladesh — An Artistic Ode. Social distribution +5.8× in 24 hours: 558,215 reach, 35,898 engagements, 2,200+ shares. Zero paid media.
2024 — International
BMW Bangladesh — An Artistic Ode. International Gold for excellence in strategic brand communication and creative impact.
COdesign — Muse 2023
Viral Marketing on Social Media — COdesign team award during Toshin's tenure as Senior Brand Strategist.
COdesign — Muse 2020
Platinum: Brand Identity & Promotions. Gold: Corporate Identity — COdesign team awards during Toshin's tenure.
COdesign — Commward
Multiple Commward wins: Silver (Art Direction, Native Communication, Best New Agency) · Bronze (Green Campaign) during Toshin's tenure.
COdesign — International
For COseries — transforming COdesign's logo into a global benchmark for dynamic, living brand identity. Graphics, Illustration & Visual Communication Design.
2020 — Global
Regional champion at the Hult Prize Internationals — representing Bangladesh at this globally recognised social enterprise competition.
2020 — National
Bangladesh Tourism Board — Branding Bangladesh. National-level competition champion for tourism brand strategy and creative direction.
University — National
4th position at The Daily Star Rise High Bangladesh 2018. Multiple national-level competition recognitions at undergraduate level.
Sep 2025 – Present
MA International Fashion Business & Luxury Brand Management
Developing expertise in luxury brand strategy, international market expansion, and the fashion business industry at UEL Docklands. IELTS 7.5. WES Verified. Coursework includes Fashion Business Research Project (FT7004).
2017 – 2021
Bachelor of Business Administration — Major Marketing, Minor Supply Chain
Under Bangladesh University of Professionals. Won national competitions including Pajatan (Bangladesh Tourism Board), Hult Prize, HSBC IBA Case Competition, and Daily Star Rise High.
Certifications — Selected
LinkedIn Learning · HubSpot · EF SET · WES · Interaction Design Foundation
Spanning brand strategy, content marketing, advanced SEO, consumer behaviour, design thinking, social media strategy, and agile rebranding. HubSpot Content Marketing Certified. EF SET English B2.
Ongoing
Published Author · Startup Founder · Competition Entrant
Three major industry research reports in 2026. Active competition entrant across Cannes Young Lions, Clio, D&AD, Dubai Lynx, Spikes Asia, The One Show. Pitched at Y Combinator, TechCrunch Disrupt, SXSW, Slush, Berkeley SkyDeck, NatWest. Co-holds patent GB 2509873.6.
01
Category dynamics, cultural shifts, competitor landscapes, and audience behaviour — uncovering the real problem behind the brief.
02
Problem definition, audience decoding, core insight, barrier identification, and communication framework design that connects brand value to human need.
03
Creative ideation, media selection, integrated campaign blueprinting — the right channel at exactly the right consumer moment.
04
From client brief to annual strategy, creative development to production — mapping the full consumer journey and making the ecosystem function as one.
Open to brand strategy, creative direction, luxury brand work, and campaign planning — anything at the intersection of fashion, culture, and human psychology.